Nataliia Mushyrovska: The Power of Ukrainian Memes - From Social Therapy to Building National Memory and Supporting Civilian Infrastructure

Hybrid format | This presentation explores the role of memes in Ukraine during the ongoing war, emphasizing their power beyond humour. Ukrainian memes have become tools of social therapy, helping citizens cope with trauma and uncertainty through shared laughter. At the same time, they act as a form of national memory, capturing and preserving key wartime events and symbols in digital culture. Moreover, memes serve a practical purpose in supporting civilian infrastructure, mobilizing communities for fundraising, volunteering, and humanitarian aid. By analysing these dimensions, the discussion highlights how memes contribute to resilience, solidarity, and cultural identity, making them an essential element of Ukraine’s resistance and future recovery.

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